Newborn

The newborn category exists to answer one question: what do we actually need on day one? The answer is fewer things than most lists suggest, in better fabric. Here you'll find organic bodysuits in multi-packs, two-way zip sleepsuits, muslin swaddles, knitted hats and booties, scratch mitts, wash cloths, sleeping bags and complete hospital-bag sets that cover the first outfit and the first night without any extra shopping.

Everything is cut for a body that hasn't uncurled yet. Necklines are envelope-style so a garment can come off downwards if there's a spill. Sleeves have fold-over mitten cuffs to stop new nails scratching a face. Waistbands are wide and soft so nothing presses on the cord stump. Seams face outwards where they touch skin, and we avoid buttons, ties and anything decorative that could work loose. Sizes start at preemie and 0–3M, and because newborns vary enormously, each listing includes weight and length guidance rather than age alone.

Fabrics are organic cotton, double gauze and merino blends — breathable enough for regulated temperature and soft enough that you'll notice the difference in your hands. Wash before first use at 40°C with a non-biological detergent, skip softener, and dry away from direct heat. Several sets arrive in a keepsake box, which makes them a straightforward gift when you don't know what a new parent still needs. Browse the newborn range below, then move to Baby once your little one outgrows the first sizes.